The blog of an FT Product Manager

Monday, 20 July 2009

Hey, I hear you're interested in working for the FT. Well, I hope so because the lovely folk in HR have asked me to share some insight into what it's like at the pink paper. Alternatively you may just be an intrigued sort wondering what the devil we get up to in SE1, so welcome all the same!

Being on the digital side of FT and working on I thought I'd focus this on new things we're launching and how we go about designing and creating them. We like to think of ourselves as a creative bunch so we've always got something on the go that we're excited about and even if we haven't, we'll be trying to come up with the next bright idea - in fact all ideas are welcome, feel free to contribute!

So first off is the shiny new FT iPhone application we launched just last week and would you believe pop-pickers, went straight in at Number 2 in the download charts for UK News apps. The FT iphone promo (well a mashed-up version
by an intrigued user complete with a funkier sound track) gives you an idea of how it looks.

The design needed to reflect the uncluttered pink FT brand which is being rolled out across whilst working with the iPhone features. Here's a note from my colleague who led the development:
"It was really interesting creating the application because the user interface is so different from the web. We had to design a completely different experience to allow for the touch screen and iPhone gestures and we're really pleased with the result"
We announced the launch of the application via Twitter and it was the first time we'd made an announcement in this way. The Twitter community were great giving us lots of feedback which we'll feed into further enhancements and product development, so thanks to everyone who commented.

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Blogger TRENDY STUDIO said...

Hi Claire:
I love the FT iPhone application. One thing your is missing though is a new technology that offers an incredible breakthrough to retailers with online shopping capabilities and also a new way to advertise that will change the concept of a banner.

It works like this: a user can click on any items/products that are part of a video (a shirt, a watch, a chair, etc) and get a selection of the item in a gallery column to the right of the video. The user can then click on each of the items to learn more about it and actually access the website to purchase it. It's that simple. The retailer manages where the links take the user to. The gallery selection can then be emailed to friends to share ideas and shopping lists.

If you are interested in learning more about this technology let me know:

15 August 2009 at 11:53  

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